LIFTOFF! Subscription Options
 
If you do not think you need to invest in formal business plan creation tools, we still want to be of 
service by offering you a guide based on our manual business plan template.  You can use it as a reference 
to write your business plan.   
	We provide this business plan template within a PDF to make sure you have access to the details 
	regardless of how you want to reference it, as opposed to creating a Word template that might not 
	convert well on your document processing device.  Even if you cannot invest in our tools, we want 
	you to learn how to present your planned business venture to gain support to launch.  It is 
	important to recognize that simply producing a business plan is not a guarantee you will get loan 
	funding or another 3rd-party financing to make your dreams come true.  The PDF goes into details 
	on strategies you can try to obtain external funding.
	The purpose of a business plan is to detail the start-up costs for your business venture, 
	which is a critical first step: not specifically to sell your idea to a financier, but to prove 
	to yourself that it is worth investing in a viable opportunity.  It is important not to have 
	high expectations of your banker embracing the concept: for obvious reasons they want to minimize 
	their exposure to any risk of losing their investment.  Usually, loans are approved for personal 
	assets (collateral) you pledge as security for repayment.  The business plan demonstrates how likely 
	you are to be able to repay that loan (it is not as if the bank wants your assets: that is an inducement 
	to guarantee repayment).  Private lenders may be a bit more lenient, but they will ask for a higher rate 
	of interest to offset the risk.
 
LIFTOFF! Free Trial
 
If you do not think you need to invest in formal business plan creation tools, we still want to be of 
service by offering you a guide based on our manual business plan template.  You can use it as a reference 
to write your business plan.   
	We provide this business plan template within a PDF to make sure you have access to the details 
	regardless of how you want to reference it, as opposed to creating a Word template that might not 
	convert well on your document processing device.  Even if you cannot invest in our tools, we want 
	you to learn how to present your planned business venture to gain support to launch.  It is 
	important to recognize that simply producing a business plan is not a guarantee you will get loan 
	funding or another 3rd-party financing to make your dreams come true.  The PDF goes into details 
	on strategies you can try to obtain external funding.
	The purpose of a business plan is to detail the start-up costs for your business venture, 
	which is a critical first step: not specifically to sell your idea to a financier, but to prove 
	to yourself that it is worth investing in a viable opportunity.  It is important not to have 
	high expectations of your banker embracing the concept: for obvious reasons they want to minimize 
	their exposure to any risk of losing their investment.  Usually, loans are approved for personal 
	assets (collateral) you pledge as security for repayment.  The business plan demonstrates how likely 
	you are to be able to repay that loan (it is not as if the bank wants your assets: that is an inducement 
	to guarantee repayment).  Private lenders may be a bit more lenient, but they will ask for a higher rate 
	of interest to offset the risk.
 
LIFTOFF! Brochure
 
If you do not think you need to invest in formal business plan creation tools, we still want to be of 
service by offering you a guide based on our manual business plan template.  You can use it as a reference 
to write your business plan.   
	We provide this business plan template within a PDF to make sure you have access to the details 
	regardless of how you want to reference it, as opposed to creating a Word template that might not 
	convert well on your document processing device.  Even if you cannot invest in our tools, we want 
	you to learn how to present your planned business venture to gain support to launch.  It is 
	important to recognize that simply producing a business plan is not a guarantee you will get loan 
	funding or another 3rd-party financing to make your dreams come true.  The PDF goes into details 
	on strategies you can try to obtain external funding.
	The purpose of a business plan is to detail the start-up costs for your business venture, 
	which is a critical first step: not specifically to sell your idea to a financier, but to prove 
	to yourself that it is worth investing in a viable opportunity.  It is important not to have 
	high expectations of your banker embracing the concept: for obvious reasons they want to minimize 
	their exposure to any risk of losing their investment.  Usually, loans are approved for personal 
	assets (collateral) you pledge as security for repayment.  The business plan demonstrates how likely 
	you are to be able to repay that loan (it is not as if the bank wants your assets: that is an inducement 
	to guarantee repayment).  Private lenders may be a bit more lenient, but they will ask for a higher rate 
	of interest to offset the risk.
 
LIFTOFF! Test Form Free Trial Feature
 
The core of what our services are based on is an Excel™-VBA software product “LIFTOFF!” that can manage 
the simulation capabilities in the worksheets, to find optimal results and any ranges of values that 
represent a serious risk to a new business venture.  
	For entrepreneurs who feel qualified to produce their business plans, this software product is 
	available as a simple “Do It Yourself” kit with a detailed user manual that offers step-by-step 
	instructions for building a business plan (starting with our generic business models).   This 
	option is a fixed-cost approach, ideal for people who want to explore many different opportunities, 
	but who are careful with how much they invest in analyzing those opportunities.  While we always 
	recommend engaging expert advice before you finally invest in a business, it may be best that you 
	explore the options and select your ideal opportunity first, and then get an expert opinion. 
LIFTOFF! Software collaborates with Excel™ cell-formula functionality so that you can tweak any 
worksheet to reflect the needs of your business better.  If you do not feel confident in your Excel™ 
prowess to do this yourself, engage a consultant who is trained in the use of this technology to 
create powerful and accurate models that represent your business.  This technology adapts the tools 
to virtually any kind of business you have in mind, which is particularly useful if you want to 
consider choices between different kinds of ventures.  All our programs are based on the same engine 
with different adaptations to worksheets that represent different business models.  
 
LIFTOFF! Software Workbook
 
Regardless of your impetus for wanting your own business, you are likely aware that starting 
	your own business carries a certain level of risk.  This PDF guide explains a process to create 
	a solid plan to get your business launched and to give it the boost that it needs to succeed.
Many people dream of leaving the corporate world behind and gaining independence by opening 
their own business.  Many people face retirement with insufficient pension income to maintain 
the lifestyle they want to maintain.  Our life expectancy has expanded much more than expected 
in the old actuarial calculations that retirement savings were based on, a reason to delay retiring 
to continue adding to those savings.  That too is a strong drive to start a business, but people 
are familiar with sobering statistics.  A shocking 50% of all ventures fail in their first year 
because the owners were not properly prepared.  Up to 90% of all ventures fail within five years, 
although we do not know if that represents the second retirement for many entrepreneurs, or not.
When you launch your business from inception, you are literally on your own as every aspect will be 
your unique creation.  Starting something new is exciting: innovation depends on the efforts of 
entrepreneurs to take a new concept and turn it into an actual business, much like we started this 
business plan creation initiative.  However, we need to heed an old warning.  If you fail to plan, 
you plan to fail without reason: it is not that difficult to prepare a successful launch!  While 
planning alone is not a magic potion, it ensures that all aspects of what you are about to launch are 
considered.  A business failure does not mean the concept has no merit: opening the best business 
opportunity in the wrong location will cause it to tank, or the preparation to launch is more complex 
than anticipated, and the owner runs out of money before the business is viable.
 
Expanding a Business Opportunity
 
Expanding a viable business venture by adding to that existing business can be the safest route to 
grow your business, by diversification and by opening new markets.  Before you invest in such an 
opportunity, consider the potential of each opportunity to add bottom-line profit.  
Apply due-diligence concerning each proposal and how you can make that opportunity work effectively 
in your existing business structure.  While you might engage a business consultant to help you do this, 
this can become costly: a better strategy is to do your homework with the right tools, and then to 
engage a business consultant.   Make sure your analysis is complete and paints a realistic picture 
of a viable opportunity that works well with your current business structure.  
Diversification will typically involve expanding the range of products or services you are offering, 
which you can analyze by adding marketing plans to the current business plan to reflect how the strategy 
might affect the business bottom line.  We see grocery stores adding health & beauty products, 
even in-house drugstores, and general merchandise or clothing, all aimed at making additional sales 
by capitalizing on the convenience factor for customers already in the store.  
Opening new markets without opening new stores includes accommodation of different types of customers, 
such as kosher foods or halal foods in a grocery store, or premium pricing vs. lower priced alternatives 
in the fashion trade.  Consider whatever that option means in your line of business and do not forget to 
consider the impact of attracting these customers who will also purchase from your existing product line 
once they are in the store.  
 
Take your Business to New Heights
 
Expanding a viable business can evolve into you adding new locations that mirror your business 
is another route to grow the business.  Based on your experience you know what it takes to invest 
in such an opportunity, so consider the potential of each new location to add bottom-line profit.  
Do not assume that simply duplicating the business location is a slam-dunk.  Each location has its 
unique aspects that need to be explored since few locations are physically identical.  There will be 
different demographics, transportation, parking, and numerous other things that seem small but that 
can have a big impact if you do not pay attention.  However, you already have a plan, so you can take a 
copy of an existing location plan as a starting point by creating a fresh copy of the workbook, and then 
making the adjustments required to reflect what is unique for the location. So long as you own the 
business (this guide explains how you can transfer worksheets to other planning kits that are registered to 
other users, that must each invest in their software).
This guide explores the nature of alternative opportunities, and how you can adapt an existing business 
plan to reflect an added locations expansion option into a business plan by selecting the appropriate 
marketing plans and/or procurement business cases, and how to make copies of the business plan that are 
based on a different set of selections.  This way you can compare the outcome of many different alternatives 
and have a better idea of which business plan to pursue when considering your next opportunity to open a 
new business location.
 
Diversifying by acquiring a Business
 
You can also add a viable business to expand the operation into a multi-divisional format.  
There are two strategies: to operate the new business in its present format or to rebrand that 
business to make it more integrated as a branch location of your main business.  
One perspective of the acquisition is that it can be a lower-cost expansion option because you 
can generally continue to operate the existing location “as is”, and focus on the rebranding and 
adapting the operating procedures to bring the operation in line with your brand standards.  The 
other perspective is that this can be a major change management challenge, to make people comfortable 
working in a new corporate structure, helping them to adapt gradually using a support team that 
understands how the corporate model works, so they can mentor those employees you inherit as part 
of the change-over.
Some companies do this remarkably well, while other companies fail to understand the culture of 
the acquired business and the challenges involved in blending cultures.  It is too easy for a new 
manager to demand changes in a way that ignores the need for a gradual transition and, in that 
process, to drive the best people away (= the best people are always the most talented that find 
other opportunities very easily).  A loss of talent within the year of acquisition can turn a 
viable business into a write-off that can put the mother company at risk.  I have lived through 
examples of both scenarios (multiple times, actually) and I can attest to the need for acquisition 
planning.
Some larger chains incorporate multiple brands, some in the same line of business as the mother 
company, others representing complementary but unique lines of business.  Operating as unique brands 
can be a safety in case one of the brands gets compromised so that it does not affect the business at 
large.  It can also be beneficial to have the management remain in place to make any integration and 
transformation a more gradual approach, but it is important to make sure that in the process of 
introducing efficiencies of scale you do not make rash moves that you cannot undo after key talent 
has walked out the door.
 
Closing or Selling a Business Location
 
There is a major difference if you close or sell a business location because you “have to” instead of 
doing it because you “want to” sell.   A major benefit from staying on top of your business plan is to 
know what direction your business is heading.  
Decline
We most often think of selling when a business is in decline, or when the owner is no longer able 
or willing to put in the energy to rejuvenate that business.  It is useful to spruce up the business 
plan to highlight the potential of that business (if possible), and perhaps to consider other viable 
uses for this location.  Sometimes the existing business has simply outgrown its present location and 
cannot increase sales because of limited capacity, so while the owner may set sights on other locations, 
it is important to determine what alternative would work for a location of that size.  A small supermarket 
that cannot expand might turn into a great location for health food retail because all the required 
infrastructure is already in place.  
Turnaround
We seldom think of selling when a business is booming, but experienced entrepreneurs can see 
opportunities in a business that is in decline and take it over, to restructure the business and 
put new operating standards in place to make it more attractive and valuable for an entrepreneur. 
Without the expertise to do that, even though the turnover time is much longer than flipping houses, 
the potential value from seeing possibilities and creating opportunities for new entrepreneurs to 
invest in can be significant.  The LIFTOFF! analysis tools can evaluate turnaround opportunities 
that would otherwise be out of reach for opening a given type of business, specifically if assets 
can be acquired at well below cost compared to investing in new capacity.
 
Asset Purchase Business Case
 
One additional dimension of LIFTOFF! is that it can support an Asset Purchase Analysis 
(which is often called a business case).  The idea is to see such purchases as investments 
and to assess if there is a net positive impact (or ROI).  
What makes LIFTOFF! unique is that it can incorporate selected asset purchases into the business 
plan so that you can see the impact in the context of a business operation.  Large corporations often 
do this in isolation of a business plan, and then evaluate the acquisition based on payback or ROI 
results, simply because of the number of major purchases that are made, and because they do not want 
to share the business plan with just anyone in the corporation that gets involved with asset purchases.  
The asset purchase business case model is a bonus incorporated in LIFTOFF! so that you can see the big 
picture impact more clearly.
Even as a stand-alone functionality, the business case analysis can be a powerful tool that 
supports the LIFTOFF! engine throughout the life of your business whenever a major purchase is 
required.  With the ability to link the major purchase to the business plan to explore an operational 
impact on your bottom-line it helps to provide much better insight, a justification for maintaining a 
plan that reflects what is currently going on in your business.
 
Business Coaching Associates
 
LIFTOFF! can be a great opportunity to build a coaching or consulting service.  Not only can you 
prepare the model worksheets, but you can also write a formal business plan for presentation, or even 
customize the worksheets to reflect unique aspects of your clients’ business format.
Whether you use this as a specialization, or you add this to an accountancy or financial planning 
business, working with clients to produce business plans can be lucrative, especially when you use 
automation tools like LIFTOFF! that put your Excel™ workbooks on steroids.  Entrepreneurs know that 
their time is valuable and that it makes more sense to outsource that work instead of going through 
the effort themselves.  With LIFTOFF! you can sell the results of your work rather than to trade time 
for dollars as you consider selected sets of assumptions that the software can crank out for you, and 
so you increase the value of your services to clients of your business.
If you add LIFTOFF! to an accountancy or financial planning business, you can offer the service of 
creating business plans to deliver a competitive advantage in your field.  You can produce many 
alternative cases with minimal additional effort once the primary set of plans is produced, which 
allows you to deliver more for a given service agreement cost than what is economically feasible for 
competitors that do not use this powerful software.  You can also outsource this work to any qualified 
coach that will then work under your supervision to deliver the results you want.
If you use this as a coaching specialization, you can assist entrepreneurs and financial experts 
to adapt their Excel™ worksheets to the types of businesses for which they want a business plan 
customized at the cell-formula level.  Part of the Coaching Guide is an extension of the Excel™ 
formula training that is incorporated in the LIFTOFF! User Guide, so you are more prepared for 
implementing significant changes.  
 
Manual Business Plan Template (free)
 
If you do not think you need to invest in formal business plan creation tools, we still want to be of 
service by offering you a guide based on our manual business plan template.  You can use it as a reference 
to write your business plan.   
	We provide this business plan template within a PDF to make sure you have access to the details 
	regardless of how you want to reference it, as opposed to creating a Word template that might not 
	convert well on your document processing device.  Even if you cannot invest in our tools, we want 
	you to learn how to present your planned business venture to gain support to launch.  It is 
	important to recognize that simply producing a business plan is not a guarantee you will get loan 
	funding or another 3rd-party financing to make your dreams come true.  The PDF goes into details 
	on strategies you can try to obtain external funding.
	The purpose of a business plan is to detail the start-up costs for your business venture, 
	which is a critical first step: not specifically to sell your idea to a financier, but to prove 
	to yourself that it is worth investing in a viable opportunity.  It is important not to have 
	high expectations of your banker embracing the concept: for obvious reasons they want to minimize 
	their exposure to any risk of losing their investment.  Usually, loans are approved for personal 
	assets (collateral) you pledge as security for repayment.  The business plan demonstrates how likely 
	you are to be able to repay that loan (it is not as if the bank wants your assets: that is an inducement 
	to guarantee repayment).  Private lenders may be a bit more lenient, but they will ask for a higher rate 
	of interest to offset the risk.